For the last week and a half I have been participating in a Blogging Mentorship program. I signed up for a couple of reasons – one being that I knew I needed to do something to bring order to my blog again, which has become a messy resemblance of my son’s room with dirty laundry, lego, books and everything else casually and chaotically strewn across the floor. The other reason is to see if monetizing my blog is a realistic opportunity. Secondary to this, I also want to drive people to my Photography and Design services. I decided to give it all I have for the duration of the course and see where it gets me. In the past ten days, I have learned a lot and some of the things I knew about social media but was afraid to embrace were affirmed. It has also been a very humbling experience in that within the group of participating bloggers you have everything from totally fresh bloggers with not a follower to start to social media experts with tens of thousands of followers. Part of a business (which is what I consider my blog in part) is tracking success and failures.
Here is where I am at after ten days:
- I was affirmed that gaining followers (Twitter, Instagram and Facebook -these are linked so you can go ahead and follow me) is not narcissistic but a way of building my business. If I want to be attractive to companies as an influencer, I need to have influence, which means followers. This past week, my twitter followers are up by 52, FB by 7 and Instagram by about 10. Not bad, not great either.
- I need to learn to leverage SEO to direct people to my site. I know how to optimize SEO for a static site. I build sites often for outside organizations but I had never given it much thought for each and every post. So a huge task at hand is going through my 8 years of posts, filtering out the ones I am not so proud of and re-categorizing and implementing SEO for the ones I want to keep. The switch from Blogger to WordPress has made this agonizing.
- Social Media posting is an important component. I need to. I need to engage my readers more and post more often. This will take some practice.
- I need to pay attention to analytics. I don’t post as often as I like which means that I don’t have a lot of traffic. Right now I am at about 5K views a month with only 1K of those being unique visitors. At the height of my blogging, I was at 20K a month. I would like to get back to that.
- Finally, I am still convicted that this is a special place and while I would like to earn some money from blogging, I need to keep it authentic because that is what brought my readers here in the first place and what will keep them coming back.
How about you? Are you a blogger? What are your goals and how is your progress measuring up? I would love to hear how others are doing.