The mission: Get more people with disabilities in advertising.
Why is this important? Well as a mother of a child with a disability I believe inspiring people like Lauren Potter play a huge role in not only my little girl’s perception of herself but the world’s perception of people like her…people with disabilities. Having people with disabilities in media and in advertising sends a message to our society that it is okay to have challenges and that those people are no less beautiful than the 90 pound airbrushed models who have traditionally sold clothing in magazines and on TV.
Here is just one example of one of the fabulous companies who see the beauty in every child, even a child with a disability: A huge shout out to Peekaboo Beans!
Katie Driscoll is behind the #Changingthefaceofbeauty campaign which is driven primarily through social media. So will you help us?
Here is what you do:
Step 1- Share a photo of your little model, or yourself, if you have a disability on your favourite social media outlet.
Step 2 – Tag the photo with #ChangingTheFaceOfBeauty #ImReady #15in2015
Step 3 – Tag a few major retailers. Pick ones that matter to you.
Step 4 – Tell a friend…tell two friends…
So go on, what are you waiting for – Let’s change the face of beauty!